The issuance of 3G licenses to 2009 as the first year of China's 3G. After the reorganization of the three carriers were reclaimed from the Ministry of Industry and representatives of three different standard of 3G licenses. But even if operators are prepared to invest several hundred billion dollars of funds 3G construction, and the advertisements plastered the streets, the harvest is still far below the expected market reaction. Does this have the largest global market for mobile phone users have long been immune to the 3G?
"3G is that?" This is probably the most common questions consumers in 2009, let operators the most embarrassing questions. For most consumers, if the 3G is the phone faster Internet speeds than 2G so "a little", they almost could not find any switch to promote its new network to the "necessary" and "urgency . " In HC gateway to D & B survey data, 92% of mobile phone users that 2G or 2.5G network has basically meet their needs. As the market is still in the early construction of the imperfections of the network, terminal equipment is not complete, also forced consumers to endure intermittent call, the phone models and operating complex rare inconvenience.
Early in the current market, who will be willing to endure all the inconvenience that, and would be happy for those who are far from "necessary" and cool the price is expensive the "first 3G users?" In 2035, the terminal equipment trends mature and declining prices, when, who really need 3G?
For operators, 3G will come from the most likely buyers are less price sensitive to high-end users. Therefore, both the selection and Hewlett-Packard, Lenovo, Dell and other first-line branding launch 3G Internet card portfolio on the + China Mobile, or the introduction of 3G version i iPhone, Apple tried to countless ready-made fans directly into their 3G users China Unicom, 3G began in earnest in the high-end market has become one of their basic assumptions.
But as early as age 2G, 3G portal will be found according to traffic monitoring, China Mobile's GPRS services in a large part of the initial flow is positioned from the "low end" of the M-Zone customers, rather than high-end GSM customers. In other words, early use of mobile Internet users mainly by university students, just the employment of young people. In 3G era, they are likely to be the first to embrace 3G users.
In addition, telecommunications experts, Li Gang also mentioned another potential 3G users some unexpected groups: migrant workers away from home are. For those away from home and people without a computer, 3G mobile Internet service provided and the video call feature more attractive.
For those on 3G most "may wish" for the consumer group, 3G is the most precisely not "available" for. A survey has shown, 3G mobile phones in the 1000-2000 focus on the biggest demand for dollars in the low-end market, while the second and third tier cities, the young consumers of affordable cell phone tariff ceiling, usually not more than 100 yuan. Rates and terminal equipment replacement costs are high is restricting the number of users to upgrade to 3G, the biggest obstacle.
The generous investment has been made for operators to cost-down in a short period to an acceptable level of these low-level consumers is clearly "unacceptable" the. This group of seemingly irreconcilable contradictions, so that 3G's prospects in the Chinese market has become unpredictable.
"3G is that?" Operator for this problem is still owed consumers an exciting answer. Launch 3G services is considered a successful example of the Japanese telecommunications operator NTT DoCoMo had a punch line: The phone is "cigarettes, the twenty-first century", people will pull out when bored. This means operators makers of not technology to solve real problems, but how to provide Quan Xin Wei users of the service experience, and thus the establishment of Xin's business Moshi.
In addition to video calls, wireless Internet access, streaming media, online games have been well known consumer services, value-added service operators in the plan until then. China Mobile jointly developed with the Fang Zhengfei read text electronic reader rooms, Unicom launched the market for children such as GPS positioning function of 3G mobile value-added services, value-added items such horizon successful, they will represent the future of domestic 3G business innovation powerhouse, currently less than asserted, but the traditional telecommunications industry than the industry chain structure, carriers are moving towards a more open environment for industrial innovation. The next step is, through alliances and pooling of mobile value-added services, mobile content providers and other industry chain "small role", to establish a mechanism for closer coordination and more equitable benefit-sharing mechanism for the greater degree of value-added services to stimulate the field of innovation.
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